The future of integrating mobile roulette with sports betting 27.07.2011

Roulette News

Playtech has acquired Mobenga for an initial cash payment of €8million, with the total worth of the deal rising up to €23.8million by the year 2013.

Mobenga specializes in mobile gaming solutions for sportsbook and provides 14 of the UK’s and EU’s sports betting companies with mobile betting solutions and has an additional 10 new deals in place with new bookmaking operators.

Playtech is a gaming software giant that has a strong dominance in the online gambling market in Europe and Asia. It specializes in casino, poker and bingo software and in recent years also entered the online scratch cards market.

The reason that Playtech made a move for Mobenga is their desire to be able to integrate mobile casino games such as roulette, with mobile sports betting applications that will allow punters to do all their wagering from a single mobile application without the need to switch applications which is the situation nowadays.

This recent acquisition, positions Playtech to become the first gaming software provider that will be able to integrate casino games with sports betting and by that close a gap in the market that was created by the division of different gaming products.

An integrated mobile gambling platform will allow for better cross selling opportunities and will expose many sports bettors to the joys of casino games and vice versa.

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